Presented By Sales Differentiation Expert, Lee Salz

This is the encore presentation of the live training that Lee did for Art Sobczak's Smart Calling Inner Circle members, and Smart Calling College members. We are providing it to you, free, to coincide with the release of Lee' s new book, "Sales Differentiation."

Sell the value! Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But what is the value? That’s what salespeople want (and need) to know. Without a sales differentiation strategy in place, every buying decision is laser-focused on price.

Sales management strategist and founder of Sales Architects, Lee B. Salz teaches executives and salespeople how to harness the power of sales differentiation to win more deals at the prices you want.

In this entertaining and educational virtual presentation, Lee shares SEVEN sales differentiation secrets every salesperson needs to know to stand out from the crowd, get noticed, get calls and messages responded to, and to sell more, WITHOUT having it being based on price.

“If we don’t drop our price, we will lose the deal.”

That’s the desperate cry sales management executives are accustomed to hearing from their salespeople. While the easy answer is to drop the price, the company sacrifices margin—oftentimes unnecessarily.

To win deals at the prices you want, the needed strategy is differentiation. Most executives think marketing is the sole source of differentiation, but sales differentiation presents an untapped opportunity to create meaningful value and stand out from the competition.

In this webinar, you get easy-to-implement concepts to help you win deals while protecting margin. These concepts are applicable to any salesperson in any industry and are based on the foundation that how you sell, not just what you sell, differentiates you.